Top 20 Digital Marketing Tools in 2023

If you are a digital marketer looking to boost your marketing strategies and ROI, you will want to know about certain tools that can make things easier. With digital marketing tools, you will be able to execute proper strategies in the right manner. These tools are designed to keep things organized, allowing you to make necessary customizations whenever needed. 

After facing the challenges in 2022, we have to focus on creating better and more innovative strategies in 2023. In this post, we share the ten most influential and creative digital marketing tools you should experiment with and try if you want to outshine your marketing campaigns in 2022. You can also get your hands on a Free Digital Marketing Course to further your learning.

Also, check out the top tools for social media marketing.

1. MailChimp

MailChimp is a social advertising and email marketing tool designed to orchestrate and automate digital marketing campaigns. It is one of the best digital marketing tools you can get to improve your campaigns and track the traffic generated. Moreover, the platform allows multiple integrations with different SaaS companies. The tool is quite efficient for email campaigns, using which you can engage with your audience. MailChimp is a well-renowned name in the world of email marketing. 

The features of MailChimp:

• Creates better content with easy-to-use design tools
• Use Ai-powered assistant for generating custom designs.
• Create personalized emails and get up to 6 times more orders using marketing automation
• Provides tools for getting insights and analytics at one place
• Also, provide a free plan for small marketers.

MailChimp incorporates pre-built, customizable email automation that makes it easy for you to reach the right audience at the right moment. The best part is that you can keep your brand top of mind and delight your customers with happy birthday messages, welcome automation, and order notifications. 

Online retail and e-commerce businesses can significantly benefit from MailChimp, as it can help you drive traffic, increase conversions, and grow sales.

Read more here: Top 13 Email Marketing Tools in the Industry

2. Google Analytics

Google Analytics is a powerful digital marketing tool that can help you with numerous marketing decisions. You can easily track your e-commerce business as well as goals that can help keep your company on track. Using the innumerable data insights that Google Analytics provides, it is easy for marketers to understand the directions required to take with the website modifications and changes. All you have to do is install Google Analytics on your site, and you are ready to go. 

The features of Google Analytics: 

• Provides you with information about traffic on your website that is divided by devices, products, pages, and more. 
• Let you create your metrics, dimensions, and dashboard for easy access to data and information. 
• Helps you understand your target audience in a better way. You will get real-time updates about your website’s customers, including the pages they are currently exploring. This can help you make your landing page more engaging by providing the customers with a more intuitive experience. 
• Let you uncover insights about how the business is performing. 
• Let you share the insights with the help of various reporting tools. 
• Let you organize and visualize the data suiting business requirements.

Last but not least, Google Analytics comes with tons of features, functionalities, the ability to create customized reports and dashboard. 

Learn more about Google Analytics.

3. Google Ads

Google Ads can work for almost any business; it doesn’t matter whether it is small, medium, or large. While many marketers think that Google Ads is too expensive, it is one of the most powerful digital marketing tools that can help your business reach new heights. 

The features of Google Ads:

• Drive website visits
• Increase the call calls from customers through a click-to-call button
• Increase footfall in your shops

People need to learn Google Ads first in order to use it effectively; else you will be wasting your money (Learn to create Google ads here). The best part about Google Ads is that return on investment (ROI) is relatively easy to measure. Moreover, new artificial intelligence features make the platform a lot faster and easier to use. The AI features can help you get results faster in Display advertising.  

The multiple targeting options allow you to target your customer base based on different factors like age, gender, location, profession, etc. This is something that you will not find in other digital marketing tools. 

Most importantly, you can access Google Agency Account Strategist, where you can learn about the latest features that Google provides. Moreover, access to this means access to some beta testing as well. 

4. Canva Business

If you are in digital marketing, you will understand the need for a quality design tool that can help you create impressive social media posts and other things in marketing. Canva is a prominent design tool that allows you to develop effective marketing campaigns through visual content that can be shared on your blogs, websites, social networks, and other platforms. Visual content is the backbone of any digital marketing campaign. In order to entice the targeted customer base, you need to design compelling posts. 

The features of Canva:

• Canva allows you to edit posts and create graphs or any type and kind. 
• The tool incorporates numerous templates. It boasts a massive library of stock images, photos, designs, icons, and vectors that you can use to create any type of visual content for your marketing campaign. 
• It allows you to choose from a massive collection of designs, such as postcard, brochure, CD cover, wallpaper, book cover, resume, certificate, magazine cover, letterhead, presentation graphic, blog banner, card, poster, flyer, presentation, logo, and social media. 

Its simple drag-and-drop design allows you to create visual pieces according to your campaign. The best part is that you don’t need an experienced designer to create visual content for your digital marketing campaign. It is so simple that anyone with no design background can use it. 

Also Read: Tools for executing social media marketing strategy.

5. Trello

If you are looking for a content management tool that will help you brainstorm and strategize content for your digital marketing campaign, you can opt for Trello. It is one of the most popular content management tools used by hundreds and thousands of digital marketers worldwide to create, schedule, and organise content online. 

The platform keeps the whole team together, making communication a lot easier and manageable. You can assign multiple members from your team to a single card so that they can work on a project together. This way, you will know who’s in charge of designing, writing, editing, posting, and adding call-to-action offers to a post. 

The features of Trello:

• Allows you to create cards and incorporate notes on the card topic while creating deadlines and assigning topics to specific teams. 
• Facilitates remote working where your teams can access their tasks and projects from anywhere. Also Read: How to increase productivity while working from home?

You can use Trello for organizing your digital marketing campaigns and ensure that you never miss out on anything that your team is doing. 

6. Slack

Digital marketers use Slack every single day. With Slack, you can discuss client work, new articles, new projects, new support tickets, share useful content and send messages. 

If you have a distinct team of digital marketers, you will need a powerful medium to make effective communication with them. This is where Slack comes into play.

The features of Slack: 

• Makes it easier to communicate with team members over the web in real-time. 
• Let you follow everything related to the projects, teams and channels.
• Let you do message and video conferencing too.
• Assist the teams in collaborating from anywhere

While it seems like a messaging app, it does a lot more than that. Slack can potentially tighten up your organizational efficiency. It is not a collaboration or a project management tool. It serves as a messaging platform with a rich collection of options and settings. It lets you have group conversations that are searchable and public, including private conversations. You can change the color scheme of the interface and create different groups. 

7. Yoast SEO

You probably have heard of Yoast SEO. It is one of the most talked-about and used WordPress plugins that help digital marketers to optimize their websites to perform better in search results. 

Yoast SEO helps with the details where WordPress cannot do much: for submitting sitemaps, managing keywords, creating content, and using webmaster tools, among other aspects. 

The features of Yoast SEO:

The tool comes with a plethora of features that helps in optimizing your website. 

• Incorporates built-in content analysis, description management, meta keywords, rich snippets, social features, XML sitemaps, as well as features to manage duplicate content. 
• Allows you to write better content for your digital marketing campaigns. The plugin provides you access to the Yoast SEO meta box to add meta description and meta title for your content. Moreover, you don’t have to install a third-party plugin for XML sitemaps. 
• It automatically produces XML sitemaps for websites and submits them to search engines.   

The best part, you can protect your RSS feed from plagiarism and content scrapers. This protects you from other websites copying your content and publishing it as theirs. 

8. Survey Anyplace

SurveyAnyplace is the best tool for marketing professionals to create fun and interactive quizzes, assessments, and surveys for their targeted customer base. It is a great digital marketing tool that will enable you to engage with your target audience and help build brand identity and personality. 

If you are bored of traditional surveys to know the current demand for a product or business, you can use this tool to implement some quality surveys for your digital marketing campaigns that will help you in the long run. 

The features of SurveyAnyplace:

• Allows you to create questionnaires which return valuable insights
• Provides personalized advice in return to the respondents
• Helps in understanding the market demands, what customers want, what features are they looking for, and more. 

With SurveyAnyplace, you can reflect your branding on questionnaires and surveys and build your own brand. In simple terms, based on the user experience, you can create your own brand that stands up to your customers’ expectations. The best part is that the platform allows you to formulate your own questions, and you can include images as well in your surveys.  

The surveys you provide are well-designed, simple, and compatible with mobile devices. 

9. Ahrefs

Ahrefs offer a suite of search engine optimization tools, making it easier for you to optimize your website based on your marketing requirements. It is primarily used for checking backlinks, and with its massive data index, the tool is definitely one of the most sought after digital marketing tools in the market. 

The features of Ahrefs:

• Let you optimize your website.
• Let you find the right websites for your content and strategically choose content topics. 
• Helps in analyzing the competitors
• It is a comprehensive SaaS tool that offers snippets of testimonials, data index, and a free trial as well. 
• Let you manage your projects.
• Let you track your ranking progress.

10. SEMRUSH

SEMRUSH is an all-in-one marketing toolkit that helps grow the online visibility of the business with SEO, content marketing, market research, advertising, social media management and search engine reputation management. 

 The features of SEMRUSH:

• Helps in boosting organic traffic with the SEO tools and workflow
• Assist in creating the content which ranks
• Unveils competitors’ strategies and tactics
• Helps you discover the ways of reaching more prospects with less spending
• Supports in building social media strategies. 

As per their official website, 7 million marketing professionals like to use SEMRUSH as their digital marketing tool. The tool has won many awards as the best SEO software. The tool is very easy to use where you just have to search out your keyword strategies, apply them and start tracking them. The tool is free for trial, but the user has to opt for paid plans after seven days.

11. Loomly 

Loomly is a digital marketing calendar and social media management tool that helps users plan, create, and publish content across multiple platforms. It features a calendar view for scheduling posts, a content library for storing and organizing assets, and a post preview feature for checking how content will appear on different platforms. Additionally, it offers collaboration tools and analytics to track performance and engagement.

The uncomplicated, straightforward user interface is simple to use and welcoming to users who might not be the most tech-savvy. The platform’s price is alluring to small firms and solitary entrepreneurs that want to manage their social media presence.

12. Audeinse

Audiense, formerly known as SocialBro, is a social media analytics and audience intelligence platform. It provides insights and data on social media users, including demographics, interests, and behavior. It allows you to analyze your own social media audience as well as your competitors’ audience and identify key influencers. It also provides tools for segmentation, targeting, and engagement, such as creating custom audience segments and sending automated direct messages. It is used by businesses, agencies, and marketers to understand and engage with their social media audience and improve social media strategy.

13. Hubspot

Hubspot includes a CRM (customer relationship management) system, a marketing automation tool, and a content management system (CMS) that allows businesses to create, manage, and optimize their website and blog content. Additionally, it provides tools for email marketing, social media management, analytics, and reporting. It also includes a free version and several paid versions with additional features and capabilities.

14. Lemlist

Lemlist is an email outreach automation platform that helps businesses to scale their outbound sales and marketing efforts. It allows users to personalize their email campaigns at scale by automatically inserting personalized images and videos into emails, using data such as the recipient’s name, company, and more. It also provides various features such as email tracking, lead scoring, and automated follow-ups. Lemlist is mainly used by sales, marketing and business development teams to automate their outreach process, personalize their communication and increase their response rates.

15. Clearscope 

Clearscope is a content optimization platform that uses natural language processing (NLP) and machine learning to analyze and optimize the content for SEO and readability. It helps users to identify and optimize for the most relevant keywords, phrases, and topics in their content, as well as to identify and fix any issues with readability, grammar, and style. Clearscope is mainly used by content marketers, SEO professionals, and copywriters to improve the performance of their online content and increase organic traffic. It can be integrated with various content management systems (CMS) such as WordPress, Hubspot, and more.

16. Unbounce

Unbounce is a landing page and website optimization platform that allows businesses to create, publish and test landing pages, pop-ups and sticky bars without the need for IT or web development resources. It provides a visual editor that allows users to create custom landing pages and pop-ups, and also includes pre-designed templates. It also includes features such as A/B testing, conversion analytics, dynamic text replacement and integration with various marketing tools such as email service providers, CRMs and more. Unbounce is mainly used by digital marketers, advertisers, and businesses to improve their conversion rates, generate leads and drive sales.

17. Optimizely 

With a focus on landing page trials, Optimizely integrates tools for audience targeting and graphic design to execute tests on various audience segments swiftly.

Using a no-code platform, optimizing your site for performance doesn’t have to be a laborious process. You may test both significant and tiny changes to your pages.

18. Clearbit 

Clearbit is a data and API company that provides businesses with data on companies and people. It offers a variety of services including:

• Company data: Clearbit provides data on companies such as size, location, technology stack, and more.

• Enrichment: Clearbit can enrich a company’s existing customer data with additional information, such as firmographics and technographics.
• Lead generation: Clearbit can help businesses generate new leads by identifying and profiling new potential customers.

• Risk management: Clearbit can help businesses identify and mitigate fraud by providing information on companies and individuals.

Clearbit’s data is used by sales and marketing teams to improve lead generation and account-based marketing, by customer success teams to improve customer retention and by compliance and risk teams to prevent fraud and comply with regulations. It can be integrated with various platforms such as Salesforce, Marketo, and more.

19. Typeform

Typeform is a web-based survey and form building software that allows users to create and share interactive and engaging forms, surveys, and quizzes. It offers a user-friendly drag-and-drop interface, and a wide variety of customizable templates and design options. It also includes features such as conditional logic, data validation, and real-time analytics. Typeform can be used for a variety of purposes such as collecting feedback, conducting research, lead generation, event registration, and more. It can be integrated with other tools such as Google Sheets, Salesforce, Mailchimp and more.

20. Visme 

Visme is a cloud-based visual content creation platform that allows users to create and design a variety of visual content such as infographics, presentations, social media graphics, and more. It offers a wide range of design templates, and a drag-and-drop editor that allows users to customize and edit their designs. Additionally, it provides a library of stock images, icons, and illustrations. Visme also includes features such as data visualization tools, animation, and interactive elements, and it allows users to publish and share their content on various platforms, such as social media, websites, and blogs. It is mainly used by marketers, educators, and business professionals to create visually engaging content that can be used to communicate information and ideas effectively.

With these tools, you will be able to better understand and manage your digital marketing campaigns. However, you need to know that while some of them offer a free trial, they are all paid. But, it is worth the investment. For an even better understanding of the domain, check out Great Learning’s Digital Marketing Postgraduate Course. This extensive program helps you grasp the most intricate concepts and apply them in industry relevant manner.

Conclusion

In conclusion, as digital marketing is an area that is continuously changing, organizations must keep up with the newest techniques and patterns.  It’s important to remember that different tools will work better for different businesses, depending on their specific goals and target audience. The key is to experiment and find the right combination of tools that work best for you. In addition, it’s also important to stay informed about new trends and developments in the digital marketing world, so that you can adapt and take advantage of new opportunities as they arise.

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